Back to Case Studies

Social intelligence boosts Elrow’s events

The use of social networks has spread in such a way that they have become huge sales channels. This has been Elrow’s success story.

The dashboard cross-checks information from the social networks with sales information. In this way the Marketing department analyses the campaigns with more precision and can segment customers much more precisely, depending on the results, and, therefore, increasing sales.

Innovation based on Socio-Demographic Intelligence

Using a detailed analysis of sales depending on the geographical area and socio-economic data, the company JTI has managed to improve its marketing campaigns, which have been much more effective with the unique solution designed for them.