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Mahou San Miguel automates sales reporting with the Oracle solution

This solution was created specifically for Mahou and has automated sales reports, improving the sales team’s know-how, their customers’ position and sales. All this information is key to achieving the business’ sales targets.

Mahou had a reporting system based on Microstrategy from 2010.The technology did not allow much automation, or solutions, to distribute reports to the sales team automatically. Without the much needed automation – with semi-automatic processes and regular trending, a proposal was made to roll out Oracle BI Publisher to automate sales reporting.  

The proposed tool automatically generates daily, weekly and monthly sales reports to be provided and distributed to the entire sales team. The tool improved the sales team’s know-how and the sales situation, identifying customer status and helping them to become rapidly aware of those who are a potential risk of loss.

All the information gained using our solution has been key to Mahou achieving its sales targets.  

https://www.mahou-sanmiguel.com/es-es/sala-de-prensa/notas-de-prensa/mahou-san-miguel-cierra-un-ano-record-en-ventas-impulsada-por-la-innovacion

Innovation based on Socio-Demographic Intelligence

Using a detailed analysis of sales depending on the geographical area and socio-economic data, the company JTI has managed to improve its marketing campaigns, which have been much more effective with the unique solution designed for them.