JTI has a clear target: to launch much more precise marketing campaigns to increase sales, as they had stagnated and suffered from a shrinking market.
Now, using the solution, they can make a detailed analysis of the geographical areas according to actual sales and socio-economic data. Much more effective marketing campaigns were achieved.
Using this solution, JTI has been the only company to achieve growth in a shrinking market. Find out more by clicking on the link: