Tourism industry: final customer analysis, the key to success

Companies in the tourism industry have many aspects to change in order to grow in this ever-competitive world. One of them is related to the final customer.  In fact, distributors often struggle to find out information about this aspect. 

The tourism industry has always focused on two aspects in particular: having sales channels covered and having a large amount of product to offer. To attain these two goals, a lot of money has been invested into infrastructure and also into integrations with new providers. Although these approaches are correct, something very important has always been neglected: the preferences of end users.  

We know very well what each customer buys, but we don’t know their preferences, changes and which requests fail to result in sales or conversion. This information is very valuable for enhancing the business, optimising the product and responding on time to maximise profits.

In order to tackle the new situation in the world of tourism, the industry has to adopt this new approach. The goal of the entire industry is for the final customer to have a good experience throughout the process.  This begins when a hotel room is searched and the booking is made, and ends when the customer arrives back home.

The tourism industry needs to know data

Price is one of the characteristics to which an end user attaches more importance, but not the only one. Many users look at other aspects, such as room features, services offered or the experience of other users on social media or review sites. To secure bookings, hotels need a good digital reputation, a good price and a good quality of service.

For a tourist distributor, knowing the final customer is very complicated, but what we can find out is the information provided by customers through data analysis. This gives us vital information about preferred destinations, dates, types of accommodation, what they buy and what they don’t. In this way, and thanks to the analytics applied, bed banks can adapt their approaches, create various customer segments and provide targeted and interesting products for these segments. This leads to a greater possibility of sale, increasing the conversion ratio and minimising the infrastructure.

We’ll tell you all about this and other changes expected in the future of tourism distributors in our ebook: “How to become a Smart Travel Distributor: The Future of Business Travel” Download here


Related Posts

Mind Analytics to attend 2019 World Travel Market in London

The history of World Travel Market dates back to 1980, when London’s Olympia Exhibition Centre welcomed 350 exhibitors and almost 8,000 professional visitors. Since then, the industry has changed a lot.  WTM now receives more than 30,000 visitors and almost 5,000 companies take part in the fair. As a result, it’s a great platform to […]

Travel/ie: the first platform for the travel industry that combines AI, ML and Big Data

This technology allows distributors to optimize the management of their products, detect behavior patterns and make personalised offers for each client based on their preference of destination, date or type of accommodation Barcelona, 14 de febrero de 2020.- Mind Analytics, start-up española especializada en analítica de datos para optimizar la toma de decisiones en la […]

Welcome to our new web site!

We offer you a more dynamic, intuitive web site, with a more up-to-date, modern and technological design, which is far more suitable for the sector we operate in. So, what will you find on our web site from now on? It is a space designed so that you can find out about all we have […]