Abreu, the most important company in the tourism sector in Portugal, already has the Travel/ie module: Distribution Optimization. This solution will enable them to boost and improve their business through increased intelligence, with machine learning techniques through data study. The progressive growth of the Portuguese market drove the expansion of Abreu to other countries such […]
Betting on technological development is essential for the future and data are the axis of everything, they are the center of the digital transformation. Without data you can’t do anything, you need data to customize your business, to make applications, to differentiate yourself from the rest, to automate processes… It’s digital oil and now it’s […]
Thanks to this partnership, the firms will provide a unique, groundbreaking and influential product capable of processing large chunks of business information data for the travel industry. This will be achieved in a straightforward way and in real time, vital for the development and growth of any business. Mind Analytics develops a series of applications […]
The history of World Travel Market dates back to 1980, when London’s Olympia Exhibition Centre welcomed 350 exhibitors and almost 8,000 professional visitors. Since then, the industry has changed a lot. WTM now receives more than 30,000 visitors and almost 5,000 companies take part in the fair. As a result, it’s a great platform to […]
The tourism industry has always focused on two aspects in particular: having sales channels covered and having a large amount of product to offer. To attain these two goals, a lot of money has been invested into infrastructure and also into integrations with new providers. Although these approaches are correct, something very important has always […]
Being able to identify these patterns is what will help us make the best decisions and, in a certain way, anticipate the future to secure maximum profits. But how can we identify these changes? The answer is clear: with data analytics and machine learning techniques. There are different patterns to focus on, such as behaviour […]
In order to optimise the tourism product (portfolio) and the technological infrastructure, we need to have the right data, such as: The products that each customer is asking for. What they are and aren’t buying. The products they aren’t asking for and which ones could be interesting to increase conversion. With this data, we can […]
By using new machine learning technologies, we can compare similar customers and identify the products offered, which ones are converted, and which ones aren’t being offered to other customers. All this technology helps optimise the product and get the most out of a travel distributor’s portfolio. It’s also important to know the impact of each […]
Every reservation system receives millions of availability and reservation requests daily. There are failures and errors in this process that can negatively affect the business. For the most part, having to deal with so many requests a day makes it very difficult to evaluate these system errors one by one. Most bedbanks have an error […]
To fully understand the inner workings there is one key factor: data. Data analysis helps bedbanks to achieve optimal and effective tourist distribution. If tourism distributors used all the data available from various systems, they would be more efficient and have more opportunity for growth. At present, approximately 1% to 5% of the data is […]
The machine learns an algorithm which is capable of predicting future behaviour. There is software which is solely aimed at developing Data Science projects using Machine Learning processes. One of these platforms is RapidMiner, a company which is solely and exclusively dedicated to this field and which, for the last seven years, has managed to stay […]
Gartner is the consultancy that does this research to analyse market trends. The study defines 4 different areas depending on whether the product is a leader (maximum rating, as it combines a completeness of market vision and ability to execute), challenger, visionary or niche player. In the case of RapidMiner, it has been the market […]
Businesses today have to cope with a highly competitive market. Business strategy needs to be validated at all times so that company targets are achieved and to check that the decisions made are in line with what has been agreed. Therefore, all the aspects that make up a business, from marketing, financial and operational decisions, […]
The classic Business Intelligence formats – dashboards and reports – have been useful for monitoring the business, but are rarely sufficiently intuitive to make proactive decisions. Business Intelligence has always been retrospective, looking back over events that have already taken place. The technology just about guides the only-human user, solely giving them the facts and dumping […]
An increasing number of clients come to us with common needs, given that over the past few years Human Resources experts have taken the importance of metrics and, of course, technology, seriously, as one is reliant on the other. Although it is true that Human Resource were technologically abandoned for a long time, this is […]